Shock and Awesome Co.

Graphic Design | Branding | Business Card Design | Social Media Design

Shock and Awesome Co. is a fun Etsy shop in need of branding that embodied the spirit of the products they sell. My client, an artist/sex educator, described their work as playful, feminist, sex-positive, and queer, and wanting the branding that spoke to these elements.

With this in mind, we created a logo with personality, featuring a mix of handwritten script and a clean sans-serif font. The cherry on top of this branding was a tasteful nod to LGBTQ+ pride with the watercolor rainbow background!