BRAND IDENTITY & WEBSITE DESIGN

Do you need a Brand Identity and a website to match? This package offers both at a discount from the individual packages.

This is our most popular package designed to give you everything your business need. Together we'll define your brand, create a strong identity, and take your business to the next level. By the time our project comes to a close, you'll have a stunning and strategic brand design and a fully-responsive website—everything your growing business needs to thrive!

PROJECT TIMELINE: 3-4 months

WHAT'S INCLUDED

Brand Discovery Guide

A workbook that will help you articulate and define the unique attributes of your business, and acts as a roadmap for your brand development.

A Custom Designed Logo

We'll hand off your logo in multiple file types for both print and web, so you always have exactly what you need.

Sub Mark

A sub mark an icon that can be used to represent your logo. Target's bulls eye is a good example. Not all logos will need this, but we'll provide it when it is.

Brand Color Palette

We’ll select the ideal your primary and secondary brand colors, and provide HEX, CMYK and RGB color codes for each, so it's always easy for you to keep your branding consistent.

Typeface Selection

We'll choose the perfect typefaces to compliment your brand's look and feel.

Brand Guidelines

The Brand Guidelines will walk you through how to put your new brand identity into action.

Website Discovery Guide

A workbook that will help you articulate and define what your website needs to attract the customers you want to work with.

A Fully-Responsive Website

We'll create an amazing homepage and up to five additional internal pages designed to support your business and marketing strategies. 

Content Management System

Our websites are created using WordPress and an easy-to-learn drag and drop page builder so your can make future updates without knowing how to code (but we're happy to discuss making updates for you!)

Website Style Guide

We'll put together a style guide detailing the brand-specific design elements throughout your site so that you can easily keep any future designs on brand.

Integration Setup

If you need a newsletter, a contact form, or Google Analytics, we'll get them connected and running.

30 Days of Technical Support

Once your project ends, we offer 30 days of complementary post-launch web support to help as you begin to navigate the backend of your new site.  

THE PROCESS

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On-Boarding

The On-Boarding phase is essentially the “adulting” phase of any design project. It’s where we handle all the paperwork, timelines, and other details before we can move on to the fun part: the Discovery phase.

Brand Discovery

The Discovery phase is the backbone of the brand identity design process. We can’t design a logo and define the look and feel of your brand without first creating a road map.

For Brand Identity and Web Design projects we break our Discovery phase into two parts, Brand Discovery and Web Discovery. This makes the entire process less overwhelming and keeps our project moving forwards.

I’ll provide you with our Brand Discovery Guide, which will help you articulate and define the unique attributes of your business—your mission, capabilities, ideal clients, and where you want to take your brand in the future. We’ll also share a collaborative mood board on Pinterest where we can both share visual inspiration for your brand.

Once the Brand Discovery Guide is completed, I'll move on to the Design phase, and you'll continue on to our Web Discovery.

Web Discovery

For Brand Identity and Web Design projects we break our Discovery phase into two parts, Brand Discovery and Web Discovery. This makes the entire process less overwhelming and helps streamline our process.

The Web Discovery phase is the second part of the Discovery Phase, which occurs simultaneously with the Brand Design. 

I'll provide you with our Web Discovery Guide, which will help you define your specific website needs! At the end of this phase you'll hand off your completed Web Discovery Guide and as well as all the copy for your website, and we'll schedule a quick phone call, if needed, to review everything together before jumping into the design of your website.

Brand Design

This is where we bring your brand to life! I’ll get busy brainstorming and sketching unique concepts based on our research in the Discovery phase. Once I’ve come up with a few options I think you’ll love, we’ll schedule a time to review together. After you’ve had sometime to consider the options and provide feedback, we’ll refine the options if needed.

We’ll wrap up our Brand Design phase by laying out any additional collateral that’s within the scope of the project.

Web Design

I'll jump into designing your website based on the information and strategy you and I have discussed.

To make sure everything meets your vision, we'll have a quick check-in to look over the homepage and 1 or 2 of the internal pages before moving on to the other pages of your website.

We'll wrap up this phase with another review before Launching your new site!

Launch & Delivery

We’ll wrap up our project by creating a Brand Style Guide, which incorporates the branding elements from your website as well, making it easy for you to stay on brand in the future! 

From there we'll launch your new site and handle any integrations for newsletters, contact forms, and Google Analytics. 

Once everything is complete, prepare all the branding elements you'll need going forward and will provide a link to an organized online folder where you can download everything!

Let's create something amazing together.

Have questions?

We've got answers.