Bobbi Brown Sephora Gondola Redesign
Visual Merchandising | Graphic Design | Print Design
I co-designed and managed the 2014 Bobbi Brown Sephora gondola redesign from concept through production as part of the Bobbi Brown Visual Merchandising team, to give the gondola an updated look with more color projection, bold graphics, and an attention-grabbing focus shelf to feature the latest launches.
The resulting design has increased sales exponentially as has been used as an example to other brands. I also continued to manage the ongoing updates that take place 4-6 times per year for several years.