Bobbi Brown Nordstrom Open Sell

Visual Merchandising | Open Sell Design | Graphic Design | Print Design 

The Nordstrom Open Sell system was created as a way to change how customers shopped in a department store environment. Instead of products being kept behind the counter, customers could not interact with the products directly, guided by graphics placed through out the open sell system. I was responsible for all the individual tile designs, the overall layout of the tiles, and the printed graphics that guided the customer through the experience.

The design was so successful, it was later rolled out to many other department store locations.